Identify one that you think was especially effective in our local market?

James Cook, our Restaurant client, would like some advice but he is still not ready for us to reveal which restaurant he owns. As he begins to implement some changes in service to improve the restaurant’s reputation, he is considering how he might promote the restaurant. Again he wants the benefit of our experience. Please […]

focus on any one of four market segments – scheduled airlines, cargo operators, charter airlines and general aviation

R​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​egional Airport Marketing Airports have a crucial role to play in the future of aviation and marketing plays a fundamental role in the success of the sector. You are a Marketing Consultant contracted to a small regional airport (in Europe or the US) to work with its marketing team to help its customers succeed. You […]

come up with two CSR strategies that can address the increased concerns about childhood obesity and improve the company’s brand image.

The following two paragraphs are excerpts from Dumitrescu, Hugner, and Shultz (2018): “Childhood obesity has become progressively important to the food industry, due to the critical role that food marketing has on this major, and increasingly global, problem (Moore, 2013; Seiders & Petty, 2007). A concerning conclusion is that marketing tactics trigger children’s unhealthy food […]

about barriers of tobacco products and the impact of tobacco industry marketing communications on youth

The dissertation needs to be about barriers of tobacco products and the impact of tobacco industry marketing communications on youth. Feel free to adjust the topic, but it should mainly be about marketing and advertising strategies. I also have some papers that might help so let me know if I need to send those. Word […]

Define the company’s current target markets.

Paper will be on Securitas security. Attached annual report is what we will base it off of and additional research is required with additional resourses. Part A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: · Mission Statement · Vision Statement · […]

Choose a company you are familiar with an write a two page paper examining their e-strategy.

Choose a company you are familiar with an write a two page paper examining their e-strategy. Look at both their strengths and weaknesses. What would you do the same? What would you do differently.

What is the NAICS code of the industry that you are researching?

First, state in a couple of sentences, your product/service idea for which you are conducting industry research. Next, based on library research, conduct research for your product/service idea, and report on: 1. What is the NAICS code of the industry that you are researching? If your product is totally new and doesn’t fall neatly into […]

Define the types of marketing research

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea relate the idea back to the company’s mission […]

Describe the persona’s wants and preferences related to the product

TO ESSAY PRO WRITER: THE TEXT HIGHLIGHTED IN BLACK, PLEASE ANSWER IN 3-5 SENTENCES. THIS GOES ALONG WITH PART 1 and 2 OF THE WORKSHEETS WHICH IS ATTACHED. Objective: Complete the Module Two Milestone by summarizing your persona’s psychographic characteristics, naming your persona, and downloading your worksheet. On this page, you will complete your Module […]

Based on information gained from this article, what specific recommendation would you offer to other companies operating in global markets?

Read the following article: Vignali, C. (2001). McDonald’s: “think global, act local”–the marketing mix (Links to an external site.). British Food Journal, 103(2), 97–111. Once you have read the article, respond to the following: Explain the concept “think global, act local.” Describe whether you agree or disagree with the main theses of the article. Although […]

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