Identifying external opportunities and threats correctly.
Conduct a detailed SWOT analysis for AT&T and answer the following questions. You can view the rubric by clicking on rubrics on the left side menu or the three dots in the upper right corner of the discussion questions.
Discussion 3 Rubric
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeQuestion 1: SWOT AnalysisIdentifying internal strengths and weaknesses correctly.
Identifying external opportunities and threats correctly.
50 ptsFull Marks
Very thorough, in-depth discussion. It has at least five substantive sentences, and answers the question asked correctly.
45 ptsGood
Thorough, in-depth discussion. It has at least four substantive sentences, and answers the question asked correctly.
40 ptsMeet Expectations
Somewhat thorough, in-depth discussion. It has at least three substantive sentences, and answers the question asked correctly.
30 ptsPoor
Surface-level discussion, not depth, answers the question asked. It has at least two sentences.
10 ptsUnacceptable
The discussion does not answer the questions asked correctly.
50 pts
This criterion is linked to a Learning OutcomeQuestion 2 Recommended strategic actions
50 ptsFull Marks
Very thorough, in-depth discussion. It has at least five substantive sentences, and answers the question asked correctly.
45 ptsGood
Thorough, in-depth discussion. It has at least four substantive sentences, and answers the question asked correctly.
40 ptsMeet Expectations
Somewhat thorough, in-depth discussion. It has at least three substantive sentences, and answers the question asked correctly.
30 ptsPoor
Surface-level discussion, not depth, answers the question asked. It has at least two sentences.
10 ptsUnacceptable
The discussion does not answer the questions asked correctly.
50 pts
Total Points: 100
1. In your analysis, you need to identify at least three internal strengths (S1, S2, S3), internal weaknesses (W1, W2, W3), external opportunities (O1. O2. O3), and external threats (T1, T2, T3), respectively.
2. Based on your analysis in Question 1, match the key internal and external factors to formulate strategies. For example, integrate the strengths with the opportunities and threats identified (e.g., S1 + T2, S1 + O1), or integrate the weaknesses with the opportunities and threats (e.g., W2 + O1, W1 +T1), then recommend three strategic actions to the CEO of the company. These actions should help the company to better position itself in the market and be explained in detail