Learning Goal: I’m working on a management writing question and need a sample dr

Learning Goal: I’m working on a management writing question and need a sample draft to help me learn.
Global Strategic Management

Individual assignment
Coursework Weight: 100%

Coursework Task
Complete the following task:
Describe BEYOND MEAT’s main corporate level strategies and evaluate the suitability of these strategies.
Guidance Notes
The purpose of this assignment is to give you an opportunity to demonstrate the knowledge and skills you have learned from this module. There are many, equally valid ways to fulfil the assignment tasks. You will therefore have to make many choices of your own. For example, you have to decide what you define as BEYOND MEAT’s main corporate level strategies, what time span to include, and which tools and concepts to apply.
You need to conduct your own research into the company, its strategies, and its environment. Internet search, in particular the company website, news articles, video interviews, business analysis publications, and journal/practitioner articles will be useful for gaining information about the company and its environment. To define the tools you use and to back up theoretical claims, you have to refer to academic journal articles and/or books.
You should first describe the most important features of BEYOND MEAT’s corporate level strategies. The main focus is on corporate level strategies, but you can refer to business/division level and operational strategies when they are closely linked to corporate level strategies. You need to include BEYOND MEAT’s current and recent strategies, but you can choose how far back to go into the past. You will have to look at least slightly back into the past in order to describe the strategies, but you are not required to provide a detailed history of BEYOND MEAT’s strategies.
To describe strategy, you should use strategy concepts such as the Ansoff matrix, the strategy clock, or Porter’s generic strategy options. Please note that you should not use all of these concepts, but you should be parsimonious. You can use other concepts instead (regardless of whether they were mentioned in the lectures) as long as they are relevant.
To describe strategies, you should also use the information that you get on BEYOND MEAT’s particular activities (such as research and development, marketing activities), but you should analyse these activities in relation to the strategy that you described. Do not describe strategy just by listing activities.
You then have to evaluate the strategies with regard to their suitability. You should use only the criterion of ‘suitability’ for your evaluation, not other criteria such as feasibility, validity and consistency. Please use the definition of ‘suitability’ from the Johnson et al. textbook that is presented in the lectures. To examine suitability, you will therefore have to analyse how the strategies match (a) BEYOND MEAT’s remote and operating environments, (b) its capabilities, and (c) its stakeholders’ expectations (Stakeholder expectations will however be smaller point than the other two). Make sure you include not just shareholders as stakeholders.
Please do not provide an extensive analysis of the environment, capabilities, or stakeholder expectations without linking this analysis to your strategy evaluation. In other words, focus only on those factors in the environment and on those capabilities and stakeholder expectations that are relevant for evaluating whether the strategy is suitable or not.
To highlight the relevant factors in the environment, the capabilities, and stakeholder expectations, you again have to use theoretical concepts (such as core capabilities, environmental forces) and analytical tools (such as PESTEL, SWOT, and/or stakeholder mapping). You should briefly define the concepts and tools you use (no critical evaluation of the tools is needed), and then apply them to the case. You are expected to demonstrate that you have understood the concepts and tools in theory, and that you are able to use them to analyse the case.
There is no set number of tools and concepts that you should use. Instead, you have to make a choice of which concepts or tools to apply. Please note that you should not use all concepts and tools discussed in the lectures. Do not use too many tools, as this could make your analysis too superficial. Also, do not use a tool if it does not provide relevant additional information, and avoid overlapping tools. The fewer concepts/tools you use, the more depth and detail you are expected to provide for each one. When choosing analytical tools, please make sure you have access to the data you need for applying them.
Word Count and Format

The word count guide is not more than 5,000 words. We will disregard anything you write above 5500. Please state the word count on the first page of your assignment.
The word count excludes the title page, the reference list at the end of the report, and any appendices you may have. However, resist the temptation to put material that really should be in the main text into appendices. All material (academic and other) that you cite should be properly referenced in the text and in the reference list (in Harvard style) at the end of your report.
All material (academic and other) that you cite should be properly referenced in the text and in the reference list (in Harvard style) at the end of your report.

You should make certain that there is a complete reference for every citation in the text and wherever you present someone else’s views, rather than providing the references only in the list at the end of your assignment. There should not be more references in the list than in the text. Moreover, the cited dates and the spellings of authors’ names in the text and references have to match. Make sure you use authors’ second names, not first names.
Coursework Marking Rubric
Concepts/analytical tools:
You have to demonstrate that you have a thorough understanding of the theoretical concepts and analytical tools that you use to analyse the company case.
Analysis of the company, evidence:
You have to apply the concepts/analytical tools to the company case showing your understanding of the company case and using relevant evidence.
Reading:
You will be marked on the amount and your understanding of relevant reading you have done, in particular reading beyond the textbooks.
Relevance to assignment task
It is important that you fulfil the task in depth. You therefore have to avoid presenting irrelevant material or arguments. Irrelevant information will not contribute to your mark.
Citations and references:
The correctness of the citations and referencing style will be marked.
Presentation
This refers to the transparency of the assignment structure, clarity of ideas and arguments, the quality of language and spelling, and general format
Please see the rubric at the end of this coursework brief for further details of the criteria against which you will be assessed, and descriptors of performance on the coursework for each assessment criterion.
Coursework Submission
The deadline date is provided above. One electronic copy must be uploaded to the submission point for the module on LEARN by the submission deadline.
You must use the following file naming convention for your work. You should not include your name anywhere on your assignment. You should also include the filename in the header of your assignment.
StudentNumber – Module code – Coursework component (e.g. B123456-20BSP123-CW1)
Your submission should be one document only (i.e. no loose appendices etc), preferably in Word or as a pdf (not scanned copy). If your assignment consists of different documents in varying formats you will need to embed them in a Word document or convert them to pdf and upload one document. The file size limit for your submission is 20MB.

< 30 30-39 40-49 50-59 60-69 70-79 > 80

Concepts/theory:
You have to demonstrate that you have a thorough understanding of the theoretical concepts and analytical tools that you use to analyse the company case.

Demonstrates very poor understanding of the concepts/analytical tools used to analyze the company case. Many flaws.
Demonstrates poor understanding of the concepts/analytical tools used to analyze the company case. Many flaws.
Demonstrates insufficient understanding of the concepts/analytical tools used to analyze the company case. Several flaws.
Demonstrates satisfactory understanding of the concepts/analytical tools used to analyze the company case. Contains some flaws.
Demonstrates good understanding of the concepts/analytical tools used to analyze the company case. these comparisons.
Demonstrates very good understanding of the concepts/analytical tools used to analyze the company case. comparisons.
Demonstrates excellent understanding of the concepts/analytical tools used to analyze the company case.

Analysis of the company, evidence:
You have to apply the concepts/analytical tools to the company case showing your understanding of the company case and using relevant evidence.
Very poor application of the concepts/tools to the company case. Draws on very little evidence.
Poor application of the concepts/tools to the company case. Draws on little evidence.
Insufficient application of the concepts/tools evidence to the company case. Draws on insufficient evidence.
Satisfactory application of the concepts/tools evidence to the company case. Draws on sufficient evidence.
Good application of the concepts/tools evidence to the company case. Draws on good amount of evidence.
Very good application of the concepts/tools evidence to the company case. Draws on very good amount of evidence.
Excellent application of the concepts/tools evidence to the company case. Draws on excellent amount of evidence.

Reading
You will be marked on the amount of relevant reading you have done, in particular reading beyond the textbooks.
Very poor
amount of relevant reading, does not include sufficient references of sufficient quality/reliability
Poor
amount of relevant reading, does not include sufficient references of sufficient quality/reliability
Insufficient
amount of relevant reading, does not include sufficient references of high quality/reliability
Satisfactory
amount of relevant reading and references of high quality/reliability
Good
amount of relevant reading and references of high quality/reliability
Very good
amount of relevant reading and references of high quality/reliability
Excellent
amount of relevant reading and references of very high quality/reliability

Relevance to assignment task
It is important that you fulfil the task in depth. You therefore have to avoid presenting irrelevant material or arguments. Irrelevant information will not contribute to your mark.
Hardly relevant to the assignment task
Little relevance to the assignment task
Insufficient relevance to the assignment task
Sufficient relevance to the assignment task
Overall clear relevance to the assignment task
Clear relevance to the assignment task
Excellent relevance to the assignment task

Citations and references
The correctness of the citations and referencing style will be marked.
Citations and referencing are very poor, e.g. not correct, consistent and not in correct format.
Citations and referencing are poor, e.g. not correct, consistent and not in correct format.
Citations and referencing are overall not adequate, e.g. not correct, consistent and not in correct format.
Citations and referencing are overall adequate with some errors, e.g. partly not correct, consistent and in correct format.
Citations and referencing are overall adequate, i.e. correct, consistent and in correct format.
Citations and referencing are mostly adequate, i.e. correct, consistent and in correct format.
Citations and referencing seem entirely adequate, i.e. correct, consistent and in correct format.

Presentation
This refers to the transparency of the assignment structure, clarity of ideas and arguments, the quality of language and spelling, and general format.
Very poor level of transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format
Poor level of transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format
Insufficient transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format
Satisfactory transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format
Good level of transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format.
Very good level of transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format.
Excellent transparency of the assignment structure, clarity of ideas and arguments, quality of language and spelling, and general format.

School of Business and Economics

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