Learning Goal: I’m working on a internet marketing presentation and need an expl
Learning Goal: I’m working on a internet marketing presentation and need an explanation and answer to help me learn.
If you have completed the Short Exercises in the previous section, then you will already have installed the Analog, Pathalizer with Graphviz, and StatViz software. If not, then you will need to do that now.
The next step is to give some thought to what you might like to learn about the traffic on your own website. A reasonable approach here might be to design a fairly intensive browsing experience on your own site that you, and perhaps some friends, can carry out. Having full knowledge of how your site is laid out, you could write a script that you, or someone else, could follow. This would include a list of which links to click on, and which order, for example.
Before executing this script, it might be wise to confirm with your web server administrator that the activity you will be performing will in fact be recorded, and that you will have access later to the appropriate web server access log data.
The main purpose of this exercise may be described as follows. First, the script that you use to perform the browsing activity gives you a complete and accurate record of the activity performed. Then, once you have the web server access log file, your task is to determine how much of that known activity you can deduce from the output of the software tools mentioned above and discussed in this chapter.
Perform the activities described above, and then prepare a report on the outcome. This report should include your assessment of how effective these tools are.
The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 15 slides (minimum).