This week’s lesson discusses the importance of retaining a
This week’s lesson discusses the importance of retaining a high number of returning tickets holders during the renewal process each season. Ticket administrators should strive for a minimum renewal rate of 90% each season in order to maximize revenue. Unless in an exceptional market, achieving a minimum renewal rate of at least 90% requires a major commitment on the part of the sport organization, as well as outstanding customer service in order to maximize the experience for fans.
Your task in this discussion is two part. First, please some research and list and explain what you consider the best three (3) strategies a sport organization can utilize in order to provide an exceptional experience for fans. Second, please list and explain what you consider the three (3) biggest mistakes made by sports organizations that hinder fan experiences. Feel free to share any personal experiences at sports or entertainment events that apply.