How do the differences between mixes suggest different strategies?

1. Identify
a product oriented company and a service company that you believe exhibits the
use of persuasive tactics in their marketing communications. For each company, explain technically what forms
of persuasion they are using and the expected outcome(s). Then explain how you believe these practices
may be contributing to or detracting from their reputation within their
respective industries.
2. (a) Choose a consumer and a business-to-business a
product or service of interest. After
reviewing the numerous marketing mixes presented and other sources you might
find relevant, develop what you believe would be the most appropriate mixes for
each of the products and/or services you have chosen and you can’t use any of
the 4Ps.
(b) In each case, explain what perspective
does each element within your mixes represent (e.g., internal, external,
competitive, consumer, collaborative)? Also, explain whom would be making the
decisions pertaining to your mix elements.
(c) Justify why you believe your marketing mixes
are the best. How do they differ? How do the differences between mixes suggest
different strategies?
(d) In each case, explain what it is you are fundamentally
offering via your mix(es).
3. Identify organizations
that you believe are using the three different pricing approaches (i.e.,
cost-based, competitive-based, and market-based pricing). How did you determine their pricing method? What effects do you see playing out in their
respective markets stemming from their pricing approach/strategy? What would you recommend?
4. Based upon your
understanding of forward-looking metrics, create a “new” forward-looking metric
that is different from the ones identified in the chapter or elsewhere. Explain how it is forward-looking and how it
should be used for strategy purposes.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.