propose strategies that could be adopted by the companies they chose to address the marketing problems studied

The marketing plan is an assignment, where the students will propose strategies that could be adopted by the companies they chose to address the marketing problems studied (e.g., how to increase sales). Written report. Each student will then submit a written document describing their marketing plan. The report is expected to address most (if not all) of the questions presented during the problem-based classes (e.g., who are your customers, how to increase sales). It should be focused on the actions to be taken, not on theories and analyses. The report is expected to be about 10 pages long.

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