Formulate a foreign market entry strategy and explain how your company overcomes the liability of foreignness.
Our company five guys is planning to expand new store in Japan for the first time.
The paper should address each of the following issues(recommended structure for organizing your paper)
What to compete? Formulate a foreign market entry strategy and explain how your company overcomes the liability of foreignness. Specifically, to what extent would you adapt and standardize your product in order to reduce pressures for local responsiveness and pressures for global cost reductions.
Gather information. After selecting a company, you are responsible for gathering the information necessary to complete the paper. I will review the progress of what you have completed this part in the middle of semester (two week right after Midterm exam).
Potential sources of information are as follows:
1. Annual Reports, 10K filings (if your company is publicly-traded),
2. Company’s press releases; reports in the business press; trade journal
3. This is another interesting, free, and valuable database about global businesses: globalEdge website (globaledge.msu.edu),
Your paper should be typed double spaced and 12 pointfont. Use APA for the Style format of the paper – reference section should be attached “after” the end of the main text, rather than within the text.