provide a 400-word report summarising your main findings.
Imagine that you have recently been hired as a Behavioural Scientist in charge of A/B testing for a well-known animal charity called RSPCA (UK). You have inherited a data set from an online experiment conducted by the American Society for Animal Cruelty. The purpose of this experiment was to understand if including an advance gratitude expression in the charity’s advertisement appeals would result in increased donations for the charity.
Your boss has asked you to run some analysis on the data and provide a 400-word report summarising your main findings. This report should include:
1) Your main findings (did the experiment work or not and what might explain the observed effect)
2) Practical recommendations based on the findings
3) Any possible limitations of the experimental design, data, or findings
4) Recommendations for future A/B testing