How did it help make Johnson a master retail politician?

Read and complete the following assignment for Hardball by Chris Matthews. This book is a contemporary discussion of political strategies used by some modern day presidents. In the book, author Chris Matthews defines the title term: “Hardball is clean, aggressive Machiavellian politics. It is the discipline of gaining and holding power, useful to any profession or undertaking, but practiced most openly and unashamedly in the world of public affairs”.
Chapter Questions
Chapter 1
1. What is retail politics?
2. Why is it important?
3. What is the significance of the congressional cloakroom to engaging in retail politics?
4. What skills and characteristics does a politician need to be successful in retail politics?
5. What is the Johnson treatment?
6. How did it help make Johnson a master retail politician?
7. How did George H.W. Bush win the Persian Gulf War?
8. Discuss the limitations of retail politics. Is it still as important today as it was in the 1950s?
Chapter 2
1. What does the phrase “all politics is local” mean? Give examples from the chapter. Give at least one example from contemporary politics or current events. 2. How does this principle impact the way democracy functions and laws are crafted?
3. How does it impact the loyalty of party members to the position of the party on policy issues?
4. Discuss how “retail” politics fits into the “all politics is local” concept.
Chapter 3
1. Discuss, analyze, and explain the basic principle examined in Chapter 3.
2. How did Carter and Perot use this principle?
3. Discuss what the low license plate principle reveals about the motivation of those who help candidates. Is there a downside to employing this strategy?
Chapter 4
1. Based on this chapter, discuss why it is so unusual for politicians to switch political parties.
2. What risks does a politician run by switching positions on an important issue? Give examples.
3. “The ideological difference between the parties has narrowed yet party loyalty is even more important.” Explain this quote.
4. Explain the reference to a Christmas card and how it relates to politics.
5. Why did senators who supported raising the minimum wage vote against automatic increases?
Chapter 5
1. Explain and analyze the thesis of this chapter.
2. Compare and contrast the ways in which Reagan and Carter employed the “keep your enemies in front of you” concept. Are there disadvantages to employing this principle?
Chapter 6
1. Explain and analyze the basic thesis of this chapter.
2. Relate the ideas in the chapter to what you have learned about political parties and the relationship between the President and members of Congress.
3. What should a politician do instead of getting even?
Chapter 7
1. Explain and analyze the basic thesis of this chapter.
2. What is the risk of not responding quickly to political attacks? Give examples from the book. Discuss and explain each of the defenses to attacks identified by Matthews.
Chapter 9
1. Explain and analyze the basic principle discussed in this chapter and give examples from the text.
2. What aspects of human nature does it exploit? Are there situations in which this strategy can’t be used? Give an example of how this principle has or could be used in your own life.
Chapter 10
1. Discuss why the “hang a lantern on your problem” principle works. Cite two examples from the text. Are there situations in which it would not work? Are there situations in your own life where this principle worked or could have worked?
2. How did Reagan violate this principle during the Iran-Contra scandal? Did he recognize his own error? Why do you think he made this mistake when he was otherwise so astute as a politician?
Chapter 11
1. What are the two steps to effective spin? How did Nixon employ these two steps and put his Democratic and Republican critics on the defensive in his famous “Checkers” speech?
2. Is spin ethical? Can spin backfire? How does this principle relate to the principles in chapters 7 and 9?
Chapter 12
1. Discuss why politicians can’t trust the press
2. Do politicians need the press?
3. How should a politician go about feeding the press without getting his/her hands bitten?
4. What do the principles in this chapter say about freedom of the press in America? Reconcile this chapter with the principles discussed in Chapters 8 and 10.
Chapter 13
1. Summarize and give examples of the following principles:
– Play your strengths
– Lowballing
– Sandbagging
– Passing the Buck
– Inchon Landing
Chapter 14
1. Explain and analyze the basic political lesson Mathews highlights in this chapter.
2. Are there limits to how or how often this principle can be used?
3. Compare and contrast this principle with those in Chapter 4.
(Please give well thought out answers to the questions)

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