discuss this in terms of the Hayes and Wheelwright model

Your task is to identify an operation in your business/organisation, that is critical or interests you, and demonstrate how it links to the overall strategic objectives of the company or organisation. You will need to briefly describe the operation (ensure you limit the scope) and discuss the relevant performance objectives and/or KPIs of this operation. Then you will need to show how the operation supports the overall corporate strategy (or not!). You can discuss this in terms of the Hayes and Wheelwright model i.e. is the operation holding back the organisation, is the operation redefining the industries/sectors perception of performance and so forth.
In this second part of the main assignment you are asked to create a process map (of part – or all – of the operation you identified in the first part). You should use the established process symbols. You can also identify the responsibilities for different tasks. You should include KPIs where relevant or exist and show how the process is controlled. Include sufficient details to discuss the process, but not too much that one is lost in the details and the big picture is missing.
In this last part of the assignment you are asked to suggest improvement opportunities. These should be related to the overall corporate strategy or other stakeholders concerns and should show how specific KPIs, operational objectives are improved. You can show a revised process map, or supplementary map to demonstrate where and how the improvements could be implemented. This could be the introduction of a new technology, redesign of the process, intervention on a specific process step, whatever makes sense in your context. You should describe the potential improvements and reflect on feasibility (cost/time/resource effort) and risks. You could discuss your ideas with colleagues involved in the process to inform this feasibility.
This should be submitted as a 4 page PDF document. You can include supplementary material in an appendix if necessary.
Company: please us a social media agency as the basis for this assignment.

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