design a product test to evaluate and refine the relevant concept

Assume that you are the marketing research manager of the DRINKIT beverages brand. The relevant market
is very competitive with many international players. In the context of its new product development strategy, the
management investigates the launch of a new energy drink based on natural ingredients
In this context you are asked to design a product test to evaluate and refine the relevant concept and to
identify the potential of this new product
You need to develop a report including the following:
– A Marketing Research proposal for the product test (quantitative) including the population under
study, sample size and selection. (25%)
– An additional 10-12questions questionnaire in Google/MS Forms or similar serivce to evaluate what is
the impact of this new product to the brand image of DRINKIT among its loyal customers (25%)
– A statistical analysis plan for the product test (25%)
– A marketing research report summarizing the key issues of the project (research objectives,
methodology, sampling, timing etc) (25%)

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