how is story selling part of their omni channel retail strategy?
an individual report of 3000 words with supplementary imagery focusing on a fashion brand’s retail strategies as they relate to the consumer experience. one brand/ retailer should be chosen and the focus should be on story telling. use of primary and secondary research methods to analyse the chosen brand in relation to current retail trends and the particular challenges facing the global fashion industry. how is story selling part of their omni channel retail strategy? in the visual merchandising/ via the customer service offering/ website/ social media channels etc.