Business and Management
Explain the IMC strategy for this product
B2b product: Bonjoro 1. Explain the IMC strategy for this product – Select at least two IMC tools to support this product and explain the rationale of using these two tools. 2. Outline how the marketing plan will be evaluated – Outline the key performance indicator/s (KPI/s) for this product. Outline the evaluation plan against the KPI/s.