A one page “Executive Summary” should be given to the professor at least one session before the presentation.

A one page “Executive Summary” should be given to the professor at least one session before the presentation. The executive summary should briefly outline the major recommendations.
NEEDS TO BE ABOUT Company Overview and have key takeaways for each segment
Example: Threats to business/Challenges of apple music and the key takeaway
-digital piracy
– Apple Music company performance (YEAR):
-revenue, subscribers,
Example of Spotify: $10.8bn Revenue, 70m subscribers, users tripled in 3 years, operating loss $400m (2016)
– Key Takeaway: Apple Music has a profitability issue due to paying out at least 70% of its revenues to the industry, mostly in royalties to labels
MUST INCLUDE: Industry Structure, Money Flow, Industry Value Chain, Revenue Models, Industry Economics (Financials), Competitors, Company Strengths & Weaknesses, Consumer, Product Decisions, Pricing Decisions, Distribution Decisions, Risk reduction strategies, Industry Trends, Threats/Challenges to business, Forecast of the industry
A sample of what the summary should look like is attached with the instructions.

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