Home Communication What is the intended meaning (what message are the advertisers trying to convey)?
Communication

What is the intended meaning (what message are the advertisers trying to convey)?

Assignment #10
Semiotics and Advertising
Read: Frith, Katherine. “Undressing the Ad: Reading Culture in Advertising”), in (ed. Katherine Frith) Undressing the Ad: Reading Culture in Advertising, New York, Peter Lang, 1997.
Choose an advertisement from this collection of late 1990s advertisements included below (ads.pdf)
Apply the model put forward by Frith to the chosen advertisement. Identify the following (bullet point form is fine):
With is the surface meaning (describe the ad – Barthes’ first level of meaning)?
What is the intended meaning (what message are the advertisers trying to convey)?
What is the ideological meaning (Deconstruct the ad, find the meaning at the level of myth)?
Do not worry about providing a citation for the advertisement and the citation for the pdf reading is above.
1). https://drive.google.com/file/d/1k2q9wan-WGPiZaRkoKvEqn6btHKggkgK/view
2). https://drive.google.com/file/d/14iLneYgUF-MLPt_DbZWLN6fSo6yc89y4/view

Hire a Writer
Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Order Now Order Now