What is the intended meaning (what message are the advertisers trying to convey)?

Assignment #10
Semiotics and Advertising
Read: Frith, Katherine. “Undressing the Ad: Reading Culture in Advertising”), in (ed. Katherine Frith) Undressing the Ad: Reading Culture in Advertising, New York, Peter Lang, 1997.
Choose an advertisement from this collection of late 1990s advertisements included below (ads.pdf)
Apply the model put forward by Frith to the chosen advertisement. Identify the following (bullet point form is fine):
With is the surface meaning (describe the ad – Barthes’ first level of meaning)?
What is the intended meaning (what message are the advertisers trying to convey)?
What is the ideological meaning (Deconstruct the ad, find the meaning at the level of myth)?
Do not worry about providing a citation for the advertisement and the citation for the pdf reading is above.
1). https://drive.google.com/file/d/1k2q9wan-WGPiZaRkoKvEqn6btHKggkgK/view
2). https://drive.google.com/file/d/14iLneYgUF-MLPt_DbZWLN6fSo6yc89y4/view

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