Provide a clear rationale for your choice of business model and pricing framework.

Learning Goal: I’m working on a entrepreneurship presentation and need guidance to help me learn.Guidelines and Tips for Slides for Steps 15-19:Complete the related worksheets from DEW book and use them for your slides
Provide a clear rationale for your choice of business model and pricing framework.
For both the LTV and COCA calculations, you should provide backup slides showing your detailed calculations. A final slide should be provided comparing your LTV and COCA over time (similar to DEW p.205)
For LTV, make sure you use the worksheet on page 179 of DEW and include the worksheet in your backup slide. You should clearly state what your “inputs” were for the calculation.
For COCA, you do not need to separate the sales and marketing expenses. You can use a chart similar to p.204 of DEW and include it in your backup slide. Convert the 5 years stated in the chart to short, medium and long terms.

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