Is it important to address the value of non-operating assets in arriving at an estimate of the value of equity per share?

You can pick any company of your choosing.
Assigned Questions:
1. Questions to Ask CEO About Valuation – If you were directed to make a visit to a company’s CEO for the purpose of obtaining information in addition to the 10K to complete a valuation of that company’s common stock, what questions would you ask and why?
2. Non-Operating Assets –
Is it important to address the value of non-operating assets in arriving at an estimate of the value of equity per share? Why? Offer an example from your company?
3. Increasing Value of Firm –
Assume the board of directors of the firm where you are CEO is calling for an increase in the value of the firm, what would you do to respond positively to that direction?
4. Most Important Things Learned –
What are the most important things you learned from the study of this week’s readings and assignments?

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