Discussion and justification of the new sub-brand’s role in the overall portfolio.

t‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍he essay consists of a brand audit analysis for one of these brands: You may choose from one of the three brands below: Missoni Skull Candy Headphones Absolut Vodka where a comprhensive analysis is carried out on their: Target audience identified Current Brand Elements identified Market analysis Market Gaps identified Overall conclusion as to strength of the brand then a sub-brand is created: Development of a Sub-Brand which will sit within the existing Portfolio Creation of a sub-brand sitting under the master‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ / family brand including development of new brand elements • Development of sub brand idea including target audience • Changes to existing brand elements to communicate new image / personality etc and justification of new elements • Discussion and justification of the new sub-brand’s role in the overall portfolio. please refer to the summative assessment 1 detail for guidance, I have also attached a an example report but please do not use this as guidance. also please refer to the referencing guidance ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍attached.

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