Audience Awareness

Audience Awareness
Voice, tone, and level of formality are audience appropriate given the “profile” genre.
All composition choices are reader-centered, rather than writer-centered in the “Revised” draft.
This criterion is linked to a Learning OutcomeIntroduction
Profile has a creative and relevant title.
Grabs readers’ attention effectively and persuades them to read further.
Identifies the subject of the profile, provides relevant context, and prepares readers for the content of the profile.
This criterion is linked to a Learning Outcome In corporation of Primary Research
Meaningful interview material (with the subject and those who know them well) is presented rhetorically, with careful consideration of when to paraphrase, summarize, or directly quote.
Details and descriiptive language help readers “see” the subject of the profile.
Provides a meaningful and interesting takeaway for readers not familiar with the person being profiled.
This criterion is linked to a Learning Outcome Multimodality
At least four visuals/audio files are included.
Visuals/audio files add value to the profile.
Visuals/audio files are effectively integrated within the surrounding text of the profile.
This criterion is linked to a Learning OutcomeConclusion
Reinforces the specific takeaway of the profile and provides closure to the profile.
Leaves a meaningful and thoughtful final impression on readers.
This criterion is linked to a Learning OutcomeRevised Draft Preparation
Evidence of sufficient time and effort spent revising content based on instructor, writing mentor, and peer feedback.
All text features (such as fonts, spacing, boldfacing, underlining, indentation, etc.) are aesthetically reader-centered.

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