How are you going to target / reach all U-students in CA?

In draft it is indicated “In addition, the participants were limited to university students” How are you going to target / reach all U-students in CA?
Considering the whole population of online shoppers that live in CA, what “method” would you use (e.g. cluster analysis) to come up with a sample population size to fairly represent each group (or sub-group) from the whole population?
Include the Calculation for all sub groups (refer Page # 105 to see demographic profile to be included in calculation.

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