consider the advice you would give to a leader who wants to improve his or her organization’s communications function so that it is more effective during a crisis.

Based on what you learned from the BP crisis, consider the advice you would give to a leader who wants to improve his or her organization’s communications function so that it is more effective during a crisis. Then prepare a minimum 200-word response with the highlights of what you learned about crisis communication. DO NOT simply copy & paste from your sources as a response. Use cited information as a way to backup your response. Place cited sources in “quotation marks” to show that this is what you are using to support your response. Failure to do so will result in a Zero. Although not required, consider including a picture or other interesting media.