marketing plan section of the business plan explains how you are going to get your customers to buy your products or services.

P‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍roject Plan: Marketing Plan The marketing plan section of the business plan explains how you are going to get your customers to buy your products or services. For this section you will need to include Company Name and background to company, product/service description and your unique selling proposition, environmental scan, c‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ompetitive analysis, target market, pricing strategy, sales and distribution strategy, advertising & promotions plan and total marketing budget. This paper is a rewrite of these parts of your Marketing Plan to address Instructor comments and subsequent research done since the Marketing Course. (10-15 pages excluding appendix‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍)