Analyze any four (4) ways Coca-Cola used AI and Big Data to drive the success of their business.

Assessment Requirement:
Read and critically evaluate the given case study – Use of AI and Big Data for Commercial System Case Study and submit a single report.
Your report must address the following requirements:
3.1.1 Appraise the main challenges Coca-Cola faced in managing their vending machine operation. Include in your answer, the impact of these challenges to any of Coca-Cola business objectives.
3.1.2 Analyze any four (4) ways Coca-Cola used AI and Big Data to drive the success of their business. Include in your answer, the impact on the various decisions made by each level of the organization hierarchy.
3.1.3 Evaluate the impact of optimizing AI & Big Data to Coca-cola business objectives, in particular its operational excellence and competitive advantage.
3.1.4 Recommend and critically justify any three (3) of the AI and Big Data initiatives (as discussed in the case study) that you would proposed for your own organization.

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