What would you like your colleagues to think of when your name came to mind?
Submit 2 pages. Consider your career after graduation and your first job after business school. How do you want to build “your brand?” 1. Consider yourself as a brand. Identify strong, favorable and unique associations with your brand. What would you like your colleagues to think of when your name came to mind? 2. Develop a positioning statement for ‘you the brand’ using brand positioning format in Competitive Positioning chapters (in Course Pack). 3. Develop a brand mantra that captures the essence of your brand positioning. Note : I am an EMBA student