Where does MediCorp add value as a way of gaining a competitive edge?

D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍EVELOP A SIX (6) TO SEVEN (7) PAGE MARKETING STRATEGY COMPANY: MediCorp PRODUCT (Medical Device): Catheter Ablation Machine Background: MediCorp is based in the United States. MediCorp will expand in a new market. The new product or medical device is catheter ablation machines. MediCorp will drive expansion in Spain. Deliverables: To help with the analysis of the industry, identify the NAICS code for the industry subsector to which catheter ablation machines belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp. As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences. Include the following components in your marketing strate‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍gy: • selection of new medical device for MediCorp to introduce in the selected country • MediCorp’s main competitors in your selected medical diagnostics devices industry in the selected country • market and segment growth of your selected medical device over the next three years in your selected country. • Where does MediCorp add value as a way of gaining a competitive edge? • Recommendation of relocation of one or more activities from MediCorp’s value chain in the United States to your selected country, using Porter’s Value Chain analysis. • the legal business entity to market the products in the country (review Modes of Entry for help) • impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country (review Governance and Accountabil‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ity for more information)

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