examine a company’s rise/decline using the 4 Ps of Marketing.

n a short 5 page paper (no cover page, double spaced, size 12 font, source list not counted toward page count) examine a company’s rise/decline using the 4 Ps of Marketing. You must choose a company other than the XFL or Nike, which were already covered in class. Make sure to provide the reader with a brief overview of the company (no more than one page). Use APA for citations. You will be graded on your ability to follow these brief instructions (30%), clarity of writing (40%), and research/citations (30%).

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