Does social media marketing work in the B2B marketplace?

The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own interpretation of social media for B2B. Provide at least two specific examples of how might you use social media marketing in the Conscious Capitalism simulation to build relationships with business buyers. Defend your choices.
Kovac, M. (2016, January 4). Social media works for B2B sales, too. Harvard Business Review. Retrieved March 11, 2022, from https://hbr.org/2016/01/social-media-works-for-b2b-sales-too

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