video materials for American audiences including advertisements
Imagine you are in charge of visual communication at the U.S. headquarters of a large, multinational corporation that produces print, digital, and video materials for American audiences including advertisements, newsletters, press releases, and other documents that are both customer/client facing as well as employee focused. Recently, publications produced by several different divisions have been criticized because they included images that were deemed offensive to one or more audiences because of racial, ethnic, or gender stereotyping, cultural appropriation, or because of copyright violations. Produce a document that will explain to anyone involved in the production and/or publication of visual media that all images should be analyzed using Paul Martin Lester’s “Ethical Lens” in an attempt to avoid future complaints about insensitivity or infringements of intellectual property rights.