a marketing communication designed to appeal to a certain group

I‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍nstructions: Please find ONE example of a brand appealing to a subculture. This can be a marketing communication designed to appeal to a certain group (e.g., an ad targeting video-gamers), or a product designed for a certain subculture (e.g., a dating website for the followers of a specific religion). Both good and bad examples can be suitable for this assignment. Insert an example below: include an image, very brief description, and a source (link to an online source or an academic reference). 1. Is this attempt to appeal to a consumer subculture successful? Why or why not? Justify your opinion with academic sources from the list below. Provide citations (275-300 words max) Cultivating Optimism: How to Frame Your Future during a Health Challenge in Journal of Consumer Research Article by Donnel A Briley; Melanie Rudd; Jennifer Aaker 01/12/2017 Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers in Journal of Consumer Research Article by Nailya Ordabayeva; Pierre Chandon 01/06/2011 Subtle Signals of Inconspicuous Consumption in Journal of Consumer Research Article by Jonah Berger; Morgan Ward 12/2010 Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices in Journal of Consumer Behaviour Article by Maud Derbaix;‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ Michaël Korchia 03/2019 Consumer behavior: buying, having, and being, global edition Book by Michael R. Solomon 2019 Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior in Journal of Consumer Research Article by Karen Page Winterich; Yinlong Zhang 01/08/2014 Major Mistakes Made in Cross-Cultural Marketing Research in Projectics / Proyectica / Projectique Article by John B. Ford Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation in Journal of Consumer Research Article by Haiyang Yang; Antonios Stamatogiannakis; Amitava Chattopadhyay 06/2015 Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking in Journal of Consumer Research Article by Alokparna Basu Monga; Deborah Roedder John 03/2007 Extending Culturally Symbolic Brands: A Blessing or a Curse? in Journal of Consumer Research Article by Carlos J. Torelli; Rohini Ahluwalia 01/02/2012 Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind in Journal of Consumer Research Article by Rongrong Zhou; Dilip Soman 03/2003 Turning to Space: Social Density, Social Class, and the Value of Things in Stores in Journal of Consumer Research Article by Thomas Clayton O’Guinn; Robin J. Tanner; Ahreum Maeng 28/05/‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍2015

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