Does voice represent a new kind of platform, or just a new kind of interface for existing platforms?

1. In the Voice War case, what are the potential “sides” that could be matched via a voice-interface system, and what friction is being overcome?
Does voice represent a new kind of platform, or just a new kind of interface for existing platforms?
What revenue model, design features, scope, and behavioral controls are most likely to be successful for Google in using voice-recognition technology?

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