Analyse the advantages and disadvantages of vertical integration in fashion industry

U‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍sing secondary sources, research on the operations of fashion industry, the company – Zara and two of its competitors. Write an essay on the topic: ‘Analyse the advantages and disadvantages of vertical integration in fashion industry.’ The analysis should cover at least these six performance criteria pertaining to Operations of firms in the industry: Quality, Speed, Dependability, Flexibility, Cost and Sustainability. You have to give real-world e‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍xamples, i.e., compare the practices of Zara and two of its competitors. You should accurately deploy key concepts or frameworks in your comparative study. For example, discuss transaction cost theory in the vertical integration decision. The evaluation should also be done on all key (internal and external) stages of the fashion value chain or supply chain. You are recommended to draw and compare the full value/supply chain of Zara and its competito‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍rs.

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