Explain the role that each of these elements plays in CompanyOne’s digital brand analysis.

Please answer the following two questions. One page per question and 3 sources per question.
There are three key elements to be considered when CompanyOne conducts a digital brand analysis. These elements are:
1. Brand share 2. Brand audience 3. Brand and consumer alignment.
Question 1: Explain the role that each of these elements plays in CompanyOne’s digital brand analysis.
-Brand share also means “market share”
-Brand and Consumer Alignment means that the branding strategy matches the needs/wants with the target market
-Brand Audience is the targeted audience for the brand’s communications
Question 4: Explain six of the segmenting strategies that CompanyOne may pursue when using Google Analytics (GA), and the pros and cons of each of them.
The Six Segmentation Strategies are:
Demographic
Geographic
Psychographic
Behavioral
Needs-Based
Transactional

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