State which strategic concept should be focused on.

Collect data on an organisation from a variety of sources, analyse it objectively and produce a SWOT. Data must be collected and data must be analysed using PESTLE, five forces, competitor analysis, core competency analysis and value chain analysis.
An explanation of how SWOT was produced, where the data was collected from and how the top 3 was chosen for S,W, O and T. Evidence needs to be provided !
Recommendations must be given on how the company might address the issues identified in the SWOT. Produce a TOWS matrix.
State which strategic concept should be focused on.
The company is a medtech company, focus will be on diagnostics and the region considered will je Belgium.
The company is Hologic.

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