Elaborate on your views but back it up with industry benchmarks and data.

In a Digital and Mobile first world, it seems these days products of choice are getting down right “democratic” in a sense. As mentioned in the video we saw on the Amazon coat in class, people aren’t just shopping for stuff anymore but rather for “likes” and “follows”. People tend to buy specific items to be part of a social club or movement. So, I believe is the case with famous “Amazon coat”.
Please read the article regarding the Amazon Coat (https://nymag.com/strategist/2018/03/the-orolay-amazon-coat-thats-overtaken-the-upper-east-side.html).
Prepare a 1-2 page (no more than that); double spaced; size 12 and in Times New Roman font or similar) write up explaining based on the reading how as a result of social media and social commerce, the traditional marketing funnel is evolving. Elaborate on your views but back it up with industry benchmarks and data.
In your write up, I am looking to see your own thoughts on this retail item phenomenon, not just facts and statements. Your facts and data should support your thinking.
***NOTE, THIS IS NOT A THESIS PAPER, I WANT HIGH LEVEL SUMMARY OF INFORMATION, HENCE THE REASON I SPECIFIED ONE PAGE***

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