outlining how the company modernized its business using consumption (behavioral) data across product development

After picking one of the companies.. preferable apple or google
bullet point information outlining how the company modernized its business using consumption (behavioral) data across product development, marketing, and customer experience.
present specific examples with details across the following topics:
-using data to inform product strategy development or optimization
-using data to ID new revenue opportunities
-using data to create a more personalized customer experience
-using data to evolve the way they market their products or services
-(bonus) any other observations that help fuel their success
Please provide in bullet points and not as an essay

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