Complete advertising campaign project for the selected product/service in the target country.
Complete advertising campaign project for the selected product/service in the target country. Should include at least the following sections: 1. The background of the brand/company 2. Description of the product 3. Market segmentation of the selected country 4. Cultural insights 5. Target audience 6. Branding and positioning strategy 7. Advertising plan. In advertising plan, you need to specify the forms of the advertising message you are going to use, media selection, description of the ad (content, theme, appeal, execution). Not to exceed 20 pages but can include as many exhibits as you wish, written in APA style with references. Please include visual elements to better convey your creative work (e.g. create your own advertisement/commercial.)