compare: sales, number of stores, price, positioning,
3.3. COMPETITOR ANALYSIS
3.3.1. Choose three of your competitors and compare: sales, number of stores, price, positioning, media strategies, imagery, POP, and POD.
POP-Points of parity- are what they have in common with your brand and POD-Points of differences are what they have different from your collection.
3.3.2. Positioning Map
4. ANALYSIS OF YOUR COMPETITOR’S COLLECTION. (choose five garments styles and compare their prices. For example, a t-shirt, pants, and dress.)