Compare the way that amazon.com sells books to how a bricks-and-mortar bookstore like Barnes & Noble does this?
Learning Goal: I’m working on a marketing multi-part question and need guidance to help me learn.Q1.1 Compare the way that amazon.com sells books to how a bricks-and-mortar bookstore like Barnes & Noble does this?Q1.2 – in 1.2, seven types of websites are discussed.For each of the following websites, specify which category they belong to:www.unilever.com: corporate sitewww.staples.com: ecommerce sitewww.independent.co.uk: service siteweb.wechat.com: service sitewww.apple.com: communication sitecitymapper.com: portalwww.airbnb.com: content siteQ3 – Digital Marketing at Marriott Case StudyNOW CHECK YOUR UNDERSTANDING:a There are seven different categories of websites. To what category does the website Marriott.com belong?b. Make an inventory of how Marriott International uses mobile communications for Digital Marketing. To help you with this, take a look at https://mobileapp.marriott.com/ (N.B. This works on a tablet, laptop or desktop with Windows 10)c. Paragraph 1.2 above explains how Digital Marketing can be more effective and efficient. Which of the seven advantages mentioned would also apply to mobile marketing as used by Marriott? Show evidence for each applicable advantage.d. As part of which of the four Cs does Marriott use mobile marketing?e Within which of the five marketing-related processes does Marriott use mobile marketing? Give an example for each core process.The M Live social media monitoring hub plays an important role in providing a seamless customer experience. Find at least three other examples that demonstrate how Marriott has adapted well to the socially-connected world.g Devise a social media campaign for a Marriott hotel. Use the RAIA model and the Digital Marketing funnel to illustrate how this campaign can drive online hotel bookings via the Marriott website.
Requirements: Answer each question | .doc file