How do you identify the SWOT factors in a fictitious firm?
1. Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
2. What is the importance of current data in a SWOT analysis?
3. How do you identify the SWOT factors in a fictitious firm?
4. Which SWOT Factors must be specific to the firm and which can be Generic? Why?