Management
Create an initial post that assesses Airbnb using Porter’s Five Forces Model.
Even though Airbnb is at $31 billion, one of the most valuable private startups in the world and offers more accommodations than the three largest hotel chains (Marriott, Hilton, and Intercontinental) combined, not all is smooth sailing. In particular, the PESTEL factors discussed in this chapter are creating strong headwinds for Airbnb. For this discussion, here is what I would like you to do:
Read and review Chapter 3 of the Rothaermel text, paying special attention to Chapter Case (p. 109), along with the M3 Content Guide.
Create an initial post that assesses Airbnb using Porter’s Five Forces Model.
Then, in your responses to classmates choose which PESTEL factors are creating the strongest headwinds for Airbnb.