complete the Company Profile and Industry Overview.

The task for your term paper is to prepare a draft marketing plan for a product or service that
you wish to consider for implementation. Ideally this would be an offering within the scope of
your current healthcare employment, if feasible. I recognize that some of you participated in
HCM686, Managing Quality Outcomes and proposed a Quality improvement project. You may
use that or a similar project from a prior course to take advantage of your prior research.
We will follow Appendix A of Essentials of Health Care Marketing (4th ed., Berkowitz EN)
starting on page 547.
In Part 1 you are to complete the Company Profile and Industry Overview. Each should be
limited to one (1) page in length addressing the points in Appendix A.
Submit your Term Paper Part 1: Company Profile & Industry Overview.
This is limited to 1 page on company profile and 1 page on Industry Overview.
Carefully review your submission. Use proper grammar, proper sentence structure, correct spelling and correct word selection. Errors in these area detract from the effectiveness of your plan and will be marked against your grade.

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