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When deciding on which type of site to choose, why did Offspring opt for a responsive site?

Read the case study entitled “Offspring” in chapter 6 of our textbook and answer the following questions:
When deciding on which type of site to choose, why did Offspring opt for a responsive site?
Which two elements of the responsive design were most important in optimising the user experience across a variety of devices?
Would you have made the same design decisions? Are there any further considerations you would have designed for?
Textbook:
https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)

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