Does cultural awareness play a role in organizational success?

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How does an organization accurately identify the elements of its own culture? How does it go about promoting critical awareness of culture among its personnel? Does cultural awareness play a role in organizational success? Is a global organization, in the 21st century, obligated to provide opportunities for its employees to become more culturally sensitive or increase their cultural awareness through an understanding the cultural system of values, assumptions, and symbols? What do they stand to lose if they don’t?

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