Innovation Project Implementation Plan

Innovation Presentation
You will continue your work from Competency Assessment 2 by creating a presentation to promote the innovation project to the Executive Team of your chosen organization. Review the project information in Competency 2 Assessment and incorporate it into your presentation. Include key assumptions and a clear descriiption of the elements listed in the instructions below.
Create a two-part presentation.
Part 1 Innovation Project Implementation Plan
Create a 10- to 15-slide presentation in which you complete the following.
Describe your Innovation Project and the customer problem your product will solve.
Outline how the project aligns with the company’s strategy.
Identify the Innovation Project’s pricing and competition: Target customer(s), pricing strategy, potential market size, potential competition and the strategies for intellectual property protection.
Design a development strategy and a schedule for the innovation project, including the organizational structure and development methodologies.
Part 2 Innovation Project Deployment Plan
Create a 10- to 15-slide presentation in which you complete the following:
Prepare an Introduction or Executive Summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.
Determine key go-to-market considerations, which may include plans for: Advertising, Marketing, Sales channels/distribution, Communications or promotion.
Estimate the cost and analysis for: Development or manufacturing, Delivery, Infrastructure and product support, High-level financial considerations, including the potential size of the market for the company and profitability.
Justify the innovation investment and alternative investments or a non-investment (e.g., What if the executive team disapproves the project?) and future product plans, evolution, and so on (e.g., What’s next for this product in the market?).
Prepare a conclusion with a recommendation or call-to-action statement.

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