Identify and describe the four data-mining techniques

Data mining technology allows a digital firm to get more information than ever before from its data. Data mining analysis is used to discover patterns and relationships. Managers can use information obtained from data mining to determine events connected to a single event, determine events that are connected over time, find attributes of customers and make predictions about their behavior, discover groups within data, and utilize existing qualities to forecast what other qualities will be. Identify and describe the four data-mining techniques for predictions and provide an example of how each could be leveraged in a business situation. The focus of this presentation is to draw your attention to the business use of data mining to detect patterns, trends, and relationships.

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