Methods of differentiation used to create sustainable customer value in global markets

Assignment Content***** Please read the instructions carefully and the grading guided that is attached . This is a pass or fail class with one try. ******* AB InBev (formerly Anheuser-Busch) is the company for the assignment
*****Include your name in your documents on the first page, upper left. Download and review the rubric. Use it as a guide when completing your assessment.
Once your faculty marks this activity as complete in the gradebook, the Competency Assessment will open for you to submit.
This reflection activity is comprised of two sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.
Company Comparison
Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.
Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and create sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:
Methods of differentiation used to create sustainable customer value in global markets
Threats or opportunities created by changing demographics and social trends in global markets
Ways in which the companies demonstrate ethics and social responsibility in their marketing
Consumer Decision
Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:
How did you determine your need?
How did you search for information?
How did you evaluate alternatives?
What criteria did you use in making your choice?
After you describe your decision process, answer the following:
Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision and why?
Compare your purchase experience with two colleagues. How do their experiences compare with yours?

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