What might management do to improve this line item or ratio?

Income Statement Analysis
This week’s DQ focuses on the Income Statement. It builds on the insights we gained in Week 2, but goes a little deeper in our use of financial statement analysis skills.
Locate and post a screen shot of an actual Income Statement from the latest fiscal year for one of the following companies:
Sears (Note: use this link Sears Holding Corp 10-K)
Pick an Income Statement Line Item or Ratio from the list below:
Line Item
Revenue (aka Sales, Turnover)
Cost of Goods Sold/Cost of Sales
Salary Expense
Selling, General and Administrative Expense
Gross Profit
Operating Profit
Net Profit
Gross Margin (%)
Net Margin (%)
Salary Expense as % of Sales
Return on Sales
Return on Equity
Return on Assets
Earnings Per Share (EPS)
What does this line item or ratio measure and why is it important item for Management to understand this number?
Identify the past 4 years of amounts for your line item or ratio (Note: this will require you to track down additional historical Income Statements to get the older data). Share this data with the class using a data table or chart.
Answer the following questions:
What is the trend for this line item or ratio?
Has the line item or ratio amount increased or decreased?
Is this a “good” thing or a “bad” thing? For this company?
What might management do to improve this line item or ratio?

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