What is the role of the “support program”?

Based on the questions below, you should organize and present your case in a written report. In order to successfully complete this assignment, your report should:
Succinctly define the situation (no more than 15-20% of the paper).
Enumerate the options to be considered.
Weigh each option’s positives and negatives.
Declare your decision.
Provide support for your decision.
Please read the attached case study and answer the following questions in written report format.
Case Questions:
-Who are the “ideal” target consumers?
-How should each participant in the decision making process be addressed?
-How could these participants best be reached?
-What is the appropriate message for each?
-What is the role of the “support program”?
-What is the ideal rollout schedule for key integrated marketing communications activities?

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