Briefly analyze and compare the financial and strategic performance of Amazon and Walmart over the years.
Read the case, “Amazon and Walmart on Collision Course” and submit a write-up discussing the following questions:
1. Briefly analyze and compare the financial and strategic performance of Amazon and Walmart over the years. I encourage you to further consider comparing them on at least two of the following: online sales, employee productivity, asset productivity, and inventory productivity.
2. Compare and contrast Amazon and Walmart’s segmentation, targeting, and positioning (STP). If relevant, consider their marketing mix (4Ps) as well.
3. What do you argue accounts for the difference in online penetration between books (~50% sales are online), apparel (~25% sales are online), and groceries (~1% sales are online)?
This write-up should be short (try not to exceed 1 page single-spaced or 2 pages double-spaced). Please include any calculations, figures, or spreadsheets as exhibits (material appended to the end of the write-up that does not count against your page limit). Label your exhibits clearly (e.g., A, B, C, etc., with a descriiptive title) and reference the relevant exhibits in the text of your write-up where the analysis is relevant.